Kroma Entertainment seeks to shine a spotlight on Filipino talents on global stage

Kroma Entertainment CEO Ian Monsod

“We believe that the Filipino talent deserves a spotlight on the world stage, and we’re trying to get there,” said Ian Monsod, CEO of the newly launched “tradigital” entertainment company Kroma, when asked about the group’s main motivation and vision for 2023.

Staying true to its goal, Kroma has announced that it will release three films and a reality TV series, as well as collaborate on online content with an American apparel brand in the coming year. In December, it will also bring one of America’s biggest Asian-related music festivals to Manila.

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The company also signed up four Filipino artists under its talent management arm, reported Monsod during a recent launch attended by Kroma’s trade partners and members of the media.

‘Nego King Philippines’

Kroma Entertainment Inc., financially backed up by Globe Telecom through its 917Ventures Retirement Fund Agency, oversees the following brands: Anima, Kroma PubCo, Nyma, LiveMNL, PIE, Paradise Rising and Secret Menu.

Anima, which focuses on coproducing film, television and online series concepts, will release in 2023 the series titled “Nego King Philippines,” a local adaptation of the popular Korean show of the same title, with radio/TV personality Sam YG as host. It is also scheduled to release two romantic-drama films, namely “Reset U/I,” starring Enchong Dee and Alexa Ilacad; and “Missed Connections,” featuring Miles Ocampo, Kelvin Miranda, Chie Filomeno and JC Santos; and a dark comedy-romantic thriller, titled “Marupok AF,” starring EJ Jallorina, Royce Cabera and Maris Racal.